Hibbett, Inc. recently announced a new drop of the latest episode of Small-Town Sneakerhead (STSH). The sneaker culture series produced by Hibbett, Jordan Brand and Nice Kicks, launched in 2020 to spotlight sneaker collectors with unique stories from small and rural towns across America.
The new STSH episode featuring Inder Lahil of Murphy, Texas will be released in two parts on November 11, 2021 and on November 12, 2021 across digital channels and social platforms including NiceKicks.com, Hibbett.com, Instagram, YouTube, Facebook and Twitter.
“We are excited to share Inder’s story on Small-Town Sneakerhead and continue to showcase the diversity and unique backgrounds of the people who are most passionate about sneakers,” said Sarah Sharp-Wangaard, VP Marketing, Hibbett. “Inder shows us that sneaker culture has no barriers even bridging like-minded people across continents and we hope everyone who watches the series will be as inspired as we are.”
Each STSH episode is filmed in the collector’s hometown and narrated by the sneakerheads themselves. In the newest episode, viewers meet Inder Lahil who lives in East Plano, Texas and has roots in India. He tells us about his passion for sneakers, how he got into collecting and why 90% of his collection is dedicated to Jordan Brand. “My father was a big shoe guy, so I basically followed in his footsteps, but wanted to personalize it to myself.” Lahil says that the term sneakerhead means more than collecting shoes. “Being a sneakerhead means more of a lifestyle to me and it’s about being someone who is willing to educate the world about the meaning behind certain pairs like why the Bred 1s, the Black Toe or the Chicago do not look the same.”
“Inder’s story is an inspiring one that just shows how the love of shoes and basketball can follow one from small-town America to India and back again,” said Matt Halfhill, Founder and CEO, Nice Kicks.
Lahil, who began collecting sneakers at 18, graduated from the University of Texas at Dallas with a Bachelor of Science degree in Software Engineering. He currently works as a Product Manager and has more than 50 pairs in his sneaker collection. Lahil says a strong message and a story is important in the sneakers he buys.” In my opinion, Jordan Brand goes out of its way to produce a sneaker that really puts you in a certain mental space and I want my collection to be associated with that. I want to be able to tell a story to my friends or family who are not knowledgeable about sneakers.”
