As an increasing number of women are wearing smartwatches and fitness trackers, iconic American fashion brand Anne Klein is launching a wearable technology line that includes designer bands and device protection to lend a fashionable face to smartwatches.
“We are thrilled to bring Anne Klein into the new era of wearable tech through our recently acquired Withit subsidiary. Designed for women who are here to make their mark on the world, Anne Klein is the ultimate brand for this next chapter,” said Barbara Weichselbaum, chief executive officer of E. Gluck Corporation, Anne Klein’s long-term watch partner. “When Anne Klein began her career, she was a pioneer. She challenged convention. She always put women first. Anne Klein empowers women through design, and these new collections will accompany that mission.”
Anne Klein’s new collection of wearable technology accessories for smartwatches includes stylish bands: chain link, metal mesh, ceramic link, genuine leather straps and scrunchie-like leather straps. Some device protection styles are available with genuine crystals. The Considered group is made from sustainable materials including apple peels and pineapple leaves that are used to create vegan leather. Acetate and metal bands are also included within the assortment.
In addition, Anne Klein’s wearable accessories line features device protective cases in silver, gold, or rose gold with genuine crystals that look chic while also protecting the watch face.
“This is an exciting new category for us as 25% of American women regularly wear a smartwatch or fitness tracker,” said Effy Zinkin, Chief Operating Officer at Whp Global, which owns the Anne Klein brand. “Anne Klein herself, always believed design was about meeting women’s needs and this new offering is another example of how we are executing her vision and elevated style across emerging product categories.”
