Hudson Jeans, a leading premium denim lifestyle brand, announced a new ambassador partnership today. Professional basketball player Tyler Herro, the first professional athlete to officially work with the brand, signed a two-year ambassadorship with Hudson Jeans which will include a denim collaboration.
Herro will appear in the brand’s advertising and marketing collateral and will launch a capsule collection in March 2022, to kick off the brand’s 20th anniversary. As the youngest player to ever start in a playoff finals game, Herro is an exciting partner for Hudson Jeans with an expansive national and international fanbase, including 2.3 million followers on Instagram.
“Tyler is a dynamic young player who has a unique, trend-right personal style. Hudson Jeans has long been a favored denim brand with athletes, and we are thrilled to have him as a brand ambassador. He’s been a great collaborator on his capsule collection; he knew exactly what he was looking to create,” said Suzy Biszantz, Centric Brands Group President, Men’s & Women’s.
“I’m really excited to be representing Hudson Jeans and collaborating with the team to launch this collection,” said Herro. “Fans know that I love denim and have a really distinct style. This partnership has given me the opportunity to bring my vision to life. I’ve really enjoyed the creative process, and I can’t wait for everyone to shop and wear the pieces I have designed.”
Herro’s capsule will include three new fits in a total of seven new washes with some offered in longer inseams targeted toward athletes and taller body types. The silhouettes will include both straight legs and a stacked skinny, a personal favorite of Herro’s. Prices for the collection range from $255 – $275.
The capsule collection will be available at leading national retailers including Neiman Marcus as well as online at hudsonjeans.com.
Hudson Jeans is part of the Centric Brands portfolio. Centric Brands is a leading lifestyle collective that designs, sources, markets, and sells high-quality products in the kids, men’s and women’s apparel, accessories, beauty and entertainment categories.
