The Yankee Candle Company, Inc. recently announced the launch of its new Sakura Blossom Festival Collection – a globally-inspired lineup of four new and complex spring fragrances housed in Yankee Candle® Signature vessels with hand-illustrated labels. Yankee Candle® fragrance experts were inspired by the optimism and renewal experienced during the Japanese Sakura Blossom Festival and designed the collection to bring those feelings into homes this spring.
“As we developed the Spring 2022 collection, we were transfixed by images of the Japanese Sakura Blossom Festival and inspired to showcase the beauty and tradition of this time-honored event through our fragrances. Now, we can’t wait to finally share this collection with our Yankee Candle fans,” said Anna Whitton, VP of Marketing for the Yankee Candle Company, Inc. “We invite you to experience the refreshing frame of mind that the festival invokes, from stunning cherry blossoms to illuminated paper lanterns and serene tea gardens, and to celebrate the first signs of Spring with friends and family.”
The Sakura Blossom Festival Collection features artisanal fragrance-inspired labels, natural fiber wicks, and essential oils mixed into a premium soy-wax blend. The collection includes four new Yankee Candle® fragrances for consumers to enjoy, featuring aromas inspired by Japanese culture and the annual Sakura Blossom Festival. The fragrances include:
- Sakura Blossom Festival: Sitting under the blooming cherry trees, enjoy the sweet bouquet of rose and freesia during the Sakura Blossom Festival.
- Majestic Mt. Fuji: Enjoy the fresh mountain air and a cool breeze off the water — carrying notes of dewy pear and coconut water — as you gaze upon the iconic mountain backdrop to the cherry blossoms.
- Mango Ice Cream: Enjoy a refreshing treat of juicy, sliced mango and vanilla cream during a picnic party under the cherry blossoms.
- Sweet Plum Sake: The perfect end to a day of celebration – sake infused with the delicate sweetness of plum, finished with raspberries.
Yankee Candle fans can add to their celebration by incorporating past seasonal fragrances from the Yankee Candle® Signature Collection into their homes to welcome in the scents of spring. Tried and true Signature Collection fragrances include Lilac Blossoms, Pink SandsTM, Fresh Cut Roses, White Strawberry Bellini, Tangerine & Vanilla, Clean Cotton®, Sicilian Lemon, Sage & Citrus, Sparkling Lemongrass, Lemon Lavender, Black Tea & Lemon and Beach Walk®.
