Echelon, the connected fitness company revolutionizing the way people move, and Warner Bros. Consumer Products (WBCP) on behalf of DC today announced a limited edition collection of active wear and exclusive content for Echelon members, inspired by the new Warner Bros. Pictures’ film “The Batman.” The Batman-inspired gear will be available for purchase starting February 25, ahead of the new film’s release on March 4 in North America.
The high-quality activewear line is strong and durable like the Caped Crusader himself and offers a full suite of merchandise, including outerwear, activewear and accessories. The collection is extremely limited, as each item will only be available in quantities of 50, making each piece even more special. The designs are unique: a jacket includes a light-up trim around the zipper and hood while the backpack has a unique design that gives the wearer a “hooded bat appearance.”
In addition to the new merchandise, Echelon members will have access to unique content as a part of an exclusive offering for the online Echelon community. Echelon members will have the opportunity to experience a heart-racing and suspenseful journey through Gotham City with two instructor-led run/ride along classes for die-hard and newly minted Batman fans alike. The Rhythm Run class features 30 minutes of fun total-body heart rate pumping music-based movement. The Fusion 30 Minute Ride challenges physical and mental agility, offering a medley of drills testing strength, power, and speed. Participants will be immersed in Batman’s universe as instructors provide key insights into characters and themes. These exclusive classes will take place the week of March 7 following the movie premiere.
Echelon’s “The Batman” collection also includes tanks and tees, pullover hoodies, a full zip hoodie (with light-up feature), a baseball cap, a jacket, a neoprene running belt and a reflective backpack with removable hood. All items will feature “The Batman” and Echelon logo treatments, as well as limited-edition certification and a bonus feature of the collectible hangtag certification. The collection sits alongside other Warner Bros. Consumer Products partners, as part of the largest collection of Batman film products in over a decade.
“Echelon is known for not only producing one of the most comprehensive portfolios of connected fitness equipment, from cycles to rowers, mirror, treads and more, but also for offering a wide range of content across genres to match all workout styles and customer needs,” said Lou Lentine, chairman, Echelon Fitness. “This special collaboration with Warner Bros. Consumer Products allows us to bring “The Batman” collection to life for our community and will allow our fans to connect to characters like Batman and Catwoman like never before. Our pillars for success and our unprecedented growth have included a wide range of high-performance connected equipment, safety, community, and engaging content. We believe that fitness can and should be accessible and something our community looks forward to. We are so excited to be part of this historic release and to deliver experiences they cannot get anywhere else.”
