Birdies, the female-founded, direct-to-consumer footwear brand out of San Francisco, has recently introduced their first integrated brand campaign, What Are You Running? featuring activist and author, Blair Imani and celebrity interior designer, Brigette Romanek.
Timed to the introduction of the brand’s latest sneaker collection and first-ever lace-up style, the campaign celebrates the fashion sneaker’s essential place in the everyday hustle of a woman. Featuring two women who are running their respective games, the campaign highlights the uniquely dynamic journey of a Woman In Charge, and their need for both style and comfort as they chase the dream and change the game.
Debuting on their digital marketing channels and in-store, the campaign features Imani and Romanek, sporting styles from the collection in the environments where they hold their power. In support of the campaign, renowned celebrity stylist, Sophie Lopez will create a style guide for the brand that includes tips and inspiration on styling the new sneaker collection.
“Prior to creating Birdies, Marisa and I were on separate but similar paths, running our own households and businesses, putting our best foot forward even when the endgame wasn’t obvious. That is the very essence of this campaign: embracing the unique journeys that take us places we could’ve never imagined,” said Birdies Co-Founder & CEO, Bianca Gates. “Our partners embody our mission to support and uplift women and we are thrilled to feature them in this campaign and celebrate their remarkable journeys!”
Blair Imani is an award-winning educator, historian and author known for her LA Times Bestselling book Read This To Get Smarter. She centers her work on making the world a better place through education and amplifying voices– she runs the tough, but important conversations. Brigette Romanek is one of the most sought after interior designers with a star studded clientele list. Having been featured in Architectural Digest’s “AD 100” four years in a row and frequently featured in the top design publications, citing her fresh and unexpected approach to design, Romanek infuses her passion and experience to truly run the interior design space. Alongside Imani and Romanek are Meg Resnikoff and Lauren Houseman who will also bring the What Are You Running? campaign to life.
“Birdies is a mission driven lifestyle brand that believes that supporting, uplifting and championing women is our fastest way forward to a brighter future,” said Birdies Co-Founder & President, Marisa Sharkey. “With this campaign we are doing just that: highlighting inspiring women who’ve reached incredible heights, and encouraging all women to celebrate and enjoy their journey to the top.”
