Southern California-based lifestyle brand Koolaburra by UGG recently announced “Frenshe’s Picks”, a curation of favorite styles in partnership with Frenshe founder, Ashley Tisdale. Frenshe is a community-driven platform inspired by Tisdale’s desire to be authentic about mental health and wellness. The site creates a haven for individuals to inspire each other on everything from style, beauty, interiors, and well-being. Frenshe’s Picks brings together Frenshe’s message of creating an inviting comfortable space to be authentic about all aspects of life with the belief that Koolaburra by UGG footwear brings comfort in the wearer’s everyday– the ups and the downs.
I’m excited to partner with Koolaburra by UGG to curate Frenshe’s Picks,” says Tisdale. “Frenshe is a community that welcomes and creates a space for individuals to be comfortable expressing themselves. As a brand, Koolaburra by UGG celebrates comfort in the everyday through style while offering wearers the opportunity to express themselves without sacrificing quality.”
Frenshe’s Picks are made up of 5 spring ready sandal styles that reflect the iconic ease of southern Californian living that’s associated with the Koolaburra by UGG brand. The curation features a palette soothing grey, striking black, welcoming natural and a pop of roseate with each style able to seamlessly incorporate into one’s wardrobe. The BRB Slide blends sport inspiration with comfort and features a quilted faux leather upper with a plush faux fur top sole that’s perfect for a lazy day athleisure look. Lovers of faux-fur will find joy in the natural-colored Fuzz-it sandal featuring beautiful crisscross straps that’s perfect for a casual day out with friends while the Furr-ah sandal in black features duo straps with decorative buckles and a sawtooth sole that makes them endlessly wearable. The spring season blooms with the Cameal Slide in rosette and pale blush. The fresh take on a traditional slide is a chic closet staple and sports a faux fur braided upper with an open-toe silhouette bringing a hint of romance to any outfit. Available now, shoppers can view and purchase Frenshe’s Picks on koolaburra.com.
The tightly curated selection will come to life with exclusive images, created in partnership with Frenshe, showcasing Tisdale wearing her selected styles. Shot in Los Angeles, California, the images capture the ease and welcoming spirit that Tisdale brings in her day-to-day life and to the community she has built. The images will be showcased across Koolaburra by UGG’s and Frenshe’s digital channels including dedicated landing pages, emails, editorial content, and social media.
This is not the first time that Frenshe has partnered with the southern California based brand. On March 8th, Koolaburra by UGG and Frenshe, hosted by Tisdale, celebrated International Women’s Day with a wellness brunch in Los Angeles, California. The mid-day celebration brought together inspirational females for a moment to united and unwind including Jessi Malay of Haven Namai, and Tabitha Hicks of The Pampas Mama to name a few.
Guests also celebrated a $40,000 philanthropic donation made to WEV (Women’s Economic Ventures) by Koolaburra by UGG in partnership with Frenshe. Women’s Economic Ventures (WEV) is a women’s resource network dedicated to cultivating the power within each woman to realize her dreams, achieve financial independence and succeed on her own terms. WEV provides business education, mentoring and advisory services and funding to entrepreneurs.
