Hanky Panky, the female-founded and led intimates and sleepwear brand, announces the launch of Eco Rx and the revitalized Lingeriecycle program launching April 7th. A new prescription for comfort, Eco Rx™ is a collection of innovatively upcycled lingerie and loungewear. In tandem, the relaunched Lingeriecycle program allows consumers to break up with their old intimates by responsibly recycling them.
Eco Rx and Lingeriecycle are the latest initiatives from Hanky Panky, a brand committed since inception to sustainable business practices and unwavering loyalty to customers and the planet alike, for over 40 years.
With Lenzing’s pioneering Refibra technology, the new Eco Rx collection uses upcycled cotton scraps from pre- and post-consumer cotton waste which are then transformed into cotton pulp. The pulp is then added to wood pulp from sustainably managed forests, and the combined raw material is transformed into new Tencel branded Lyocell fibers.
The innovative use of these materials offer product-centric and planet-focused benefits, including:
- Driving a circular economy and giving waste a second life in the fashion supply chain for everyone, including consumers, brands, and the whole fashion community
- Fabric that provides a soft feel and is gentle on the skin
- More efficient moisture absorption than cotton, which supports the body’s natural thermal regulating mechanism
- Durable and long-lasting quality
“Hanky Panky is thrilled to partner with Tencel brand to bring this innovative natural, upcycled offering to consumers and continue our long-standing efforts towards sustainability,” said Brenda Berger, CEO of Hanky Panky. “As experts in comfort, we consciously selected Tencel fibers as our partner and leaders in their field, to bring this pioneering collection to market.”
The eight-silhouette collection features a mix of all-new loungewear and reimagined versions of legendary undergarments. The waistband trim used in the collection is made of Repreve recycled nylon-spandex lace from pre-consumer nylon waste blended with spandex and is also OEKO-tex certified.
In addition to the new product launches, the brand has relaunched Lingeriecycle. Originally founded in 2008, Lingeriecycle was launched with the purpose of finding end-of-life solutions for underwear. For most fashion companies, end of life solutions are obvious — unwanted garments can be donated or sold second hand. Understandably, intimates–specifically underwear– is not accepted for donation or resale anywhere due to sanitation concerns.
Eco Rx and Lingeriecycle build upon Hanky Panky’s dedication to consumers and the planet, and further establish the brand as experts, with a reputation for unparalleled comfort, quality, and conscience, said the company.
