Café Appliances recently announced the launch of a new long-term partnership with top Canadian interior designer and TV personality Sarah Baeumler. As the official Café Design Ambassador, Sarah will work with Café to inspire Canadians to embrace their personal style in the kitchen.
‘For years, Sarah has shared her individual style and love for design with Canadians, embodying the same passion for a modern and distinct design aesthetic that the Café brand is all about,” says Bob Park, Chief Brand Officer of GE Appliances Canada. “Where in any kitchen renovation appliances are often the last consideration, we couldn’t think of a better person to help us tell the story of Cafe. That endless kitchen design choices and customization options can actually begin with the appliance.’
Launched in Canada in 2019, Café is the appliance brand uniquely rooted in style and design. It is the only premium appliance brand that allows you to personalize your kitchen with customizable hardware and offers a range of unique finishes, including Matte White, Matte Black and Platinum Glass.
“As an interior designer, I’ve always loved the versatility of Café Appliances and the fact that they enable an expression of individual style that is unlike any other appliance brand on the market today,” says Sarah Baeumler. “When designing a space, appliances are so often an afterthought, but I love that with Café, I can lean on the appliances as inspiration for my entire design process – and I can’t wait to encourage Canadians to do the same.”
The multi-faceted, multi-year partnership will come to life across a wide variety of brand touchpoints, including in-store activations, PR activities, digital content and social media.
