Founded by brothers Josh and James Sharrock who both have extensive backgrounds in the footwear industry, Lane Eight utilizes a meticulous curation of eco-conscious materials, technologies, and processes to create sustainable footwear that outperforms the industry’s best providing unmatched athletic performance, dynamic versatility, and coveted style with a minimized environmental impact.
“We’re incredibly excited to be relaunching in the United States and continuing to truly disrupt the footwear industry” says Lane Eight Co-Founder, James Sharrock “Now more than ever, consumers are looking for quality products that are created with the best materials and have the smallest impact on the planet and its resources, we pride ourselves in providing a product that not only enhances a person’s fitness experience but also makes them feel like they are participating in a movement to better our planet and ensure its protected.”
Currently available in two styles for both men and women, the brand’s curated collections consists of two unique, premium styles including:
The HIIT Trainer
Available in six colors (Deep Plum, Bright Coral, Icy Mint, Warm Grey, Jet Black and Artic White), meet your workout’s new best friend. With a made-for-you fit, plant-based knit, and impact-ready reinforcements, this high–performance shoe takes your gym sessions to the next level without sacrificing style, comfort, or sustainability. Designed with an accommodating yet supportive fit, this sneaker is crafted with responsive, algae based cushion and is built for high impact moves.
The Trainer AD-1
Available in eight colors (Rose Tan, Electric Yellow, Electric Blue, Hyper Pink, Dusty Taupe, Carbon Black, Lunar Gray and Cloud White), meet the world’s best workout sneaker. Crafted with a snug but stretchy fit that allows you to make moves, this sneaker is designed for everything from base runs, box jumps, and burpees, and it’s made with sustainable and recycled materials like algae and plastic.
“A part of our mission has always been to develop footwear for everyday active, every day individuals” says Lane Eight Co-Founder Josh Sharrock, “Growing up with a dad that was fully immersed in the footwear industry, provided us with a knowledge of the intricacies of shoes from the very beginning, which inspired us to create an incredible product that steers away from the established sneaker mold and approaches everything from a more inclusive standpoint allowing our customers to live fun and free lives.”
Committed to 100% sustainability and working toward a net-zero carbon footprint, the brand will additionally be celebrating Earth Day by releasing two new colorways inspired by US National Parks and has more plans to partner with environmental organizations and charities to further their mission of protecting and celebrating the planet.
