Freshy Footwear, the new, bold and inclusive footwear brand, announces its premiere drop of its first-ever sneaker collection, “Brites.” Brites are designed to be a statement piece for every style, with their vibrant colors, specialty details and innovative textures that come together to create sneakers that are unrivaled in the industry, said the brand. The collection is now available for purchase in the United States on freshyworld.com in six signature colors: Cherry Bomb, Orange Peel, Lemon Fizz, Lime Cordial, Blueberry Pie and Grape Vine.
“After seven years, we are thrilled to be launching Freshy to the world and we cannot wait to see how the FreshyWorld community styles our Brites,” said Flair, the assumed name of Freshy’s founder and CEO. “We created Freshy with a mission to be more than just another footwear brand — our vow as a brand is to shake up the status quo to fight complacency and fight for a future that perpetuates inclusivity.”
With its creators working behind the scenes for nearly a decade, Freshy is launching at a pivotal time in fashion history, ready to disrupt the market with its innovative design and uncommon fabrics. As the fashion industry navigates post-pandemic societal shifts, brands like Freshy fit perfectly into place with bright colors and maximalist aesthetics that evoke a sense of the world’s newfound appreciation of life, the brand said.
Made with soft suede leather, the Brites feature top-of-the-line craftsmanship that delivers a unique, bold design unlike any other footwear brand on the market, Freshy said.. Its iconic soles showcase the brand’s logo, and the tongue of the sneakers delivers a special surprise: Swag, the bearded Unicorn, a brand character who lives in FreshyWorld. The signature sneakers are designed with comfort in mind and are “soft as a marshmallow” with a suede exterior. With gold accents and rainbow stitching, the shoes are designed to help wearers showcase their personalities and stand out amongst the crowd.
In addition to the Brites, Freshy will also release a line of accessories including stickers, matches and koozies that amplify the brand’s values of inclusivity, empathy, and freedom of expression. Because the brand is dedicated to fighting for a future that perpetuates inclusivity, all of the koozie proceeds will be donated to the Sacramento LGBT Community Center.
