The Bay, Canada’s leading destination for life and style, is pleased to launch Hudson North—a new, private apparel brand designed by Canadians, for Canadians. Hudson North is a collection of elevated essentials, and the inaugural Spring/Summer line caters to style-seeking and contemporary shoppers with more than 200 wardrobe staples built to deliver effortless style through modular mixing and matching with pieces that are easily harmonized within life’s everyday wardrobes. The first of its seasonal collections launches nationwide in-store and on thebay.com
Through a digital-first, purpose-driven lens, The Bay helps Canadians live their best style of life, the brand said. The Bay operates thebay.com featuring Marketplace, one of the largest premium life and style digital platforms in Canada, with a seamless connection to a network of 85 Hudson’s Bay stores. The Bay has established a reputation for quality and style through an assortment of products and categories including fashion, home, beauty, food concepts and more.
“We wanted to deliver a brand that embodies how our customers live and move throughout the day no matter their fashion expression,” said Laura Janney, chief merchant at The Bay. “Hudson North offers quality, foundational pieces that are versatile enough to build upon with trends, and sophisticated enough to be worn on their own. These elevated essentials will quickly become go-to staples this season, and well beyond.”
Born from thoughtful design in modern silhouettes, the debut assortment features apparel for both women and men, from volume dresses and tops, wide-leg pants, shorts and culottes to denim, loungewear, jackets and knits— all built on a palette of understated neutral tones, occasional pops of color and refreshed silhouettes that deliver timeless style.
