As our favorite Hawkins, Indiana residents prepare to face their biggest, darkest battles yet in the “Upside Down” and high school, JanSport has announced the launch of its collaboration with the cult-favorite Netflix series, Stranger Things, said the company. The new, limited-edition collection brings the totally rad packs seen in Season 4 to fans to wear alongside the gang.
As a trusted brand for young people for decades, the collaboration perfectly captures the look and feel of the latest season and throws back to the JanSport styles that were popular in 1986. Staying true to the brand’s mission, these packs will represent the story of key characters as they face these new, supernatural forces as a team.
“We are thrilled to be working alongside Netflix to deliver the JanSport x Stranger Things collaboration to our customers,” says Alexandra Reveles, director of marketing at JanSport. “The collaboration allows Gen Z consumers to immerse themselves into the Stranger Things universe in a way that aligns with JanSport’s values of embracing the spirit of adventure.”
The collection will include five Hawkins-inspired packs, including the Field Pack Demogorgan Hunter bag, the Right Pack Hellfire bag, the Sierra Madre The Upside Down bag, the Superbreak Plus Eleven bag and the Waistpack Hellfire. The collection will be available on May 16, 2022 and available for purchase on jansport.com, Tillys and select retailers worldwide.
