Saks, the premier luxury ecommerce platform, has unveiled an immersive pop-up shopping experience in the heart of Aspen on East Hyman Avenue. The Saks Aspen Pop-Up features an assortment of luxury fashion including women’s and men’s ready-to-wear, swim, accessories and jewelry, in addition to on-demand personal styling and shopping services from Saks Stylists. To celebrate the opening of the pop-up, Saks hosted a VIP Weekend in Aspen with influencers, tastemakers and top clients from Thursday, July 21 to Sunday, July 24.
“We are excited to bring the Saks experience to life in Aspen for the first time through this immersive pop-up shopping destination,” noted Marc Metrick, Chief Executive Officer of Saks prior to the pop-up opening, “The Saks Aspen Pop-Up serves as a physical representation of our industry-leading digital platform, combining an expertly curated assortment of luxury fashion and the highly personalized customer service for which we are known. At Saks, we believe it is crucial to continue connecting with our customers through unique and intimate experiences that bridge the gap between our digital and physical offerings. We are committed to showing the full potential of Saks’ redefined luxury shopping ecosystem as we continue to evolve our business model for the future.”
Saks Aspen Pop-Up:
The 2,000-square-foot pop-up features an eclectic mix of women’s and men’s fashion from top brands including Alexander McQueen, Balmain, Bottega Veneta, Chloé, Celine, Farm Rio, Isaia, Johanna Ortiz, Khaite, Kiton, Loewe, Missoni, Off-White, Staud, Versace, Zimmermann and more. The modern space provides an elevated shopping experience with access to on-demand personal styling and fashion advice from Saks Stylists, as well as digital touchpoints allowing customers to seamlessly browse and shop on Saks.com. The destination includes Instagrammable moments, an ice cream cart from local purveyors and complimentary Saks-branded dog treats.
The Saks Aspen Pop-Up is located at 516 East Hyman Avenue and is open daily from 10 a.m. to 6 p.m. now through Friday, July 29. Customers can also shop the merchandise from the pop-up online at saks.com/aspen.
