Spree3D, a technology company specializing in hyperreal avatar experiences, debuts the MyDubble app in beta on the Apple App Store. MyDubble is a video studio powered by Spree3D’s photoreal avatar platform — enabling digital storytelling for personalized fashion experiences. Create MyDubble videos starring the user’s digital twin walking an exotic runway at a music festival, posting in Paris or Tokyo, and much more.
MyDubble offers fashion brands a fun creator platform targeted at digital natives, where anyone can instantly model virtualized apparel and share with friends as glamorous fashion videos. Integrating photoreal fashion Dubbles into a video studio, MyDubble offers partners a “phygital” fashion opportunity that rises above the noise, allowing users to explore digital fashion in their social content and purchase physical items.
MyDubble turbocharges community building. Creators pick fashion apparel in the app to feature in MyDubble posts. Partners can launch metaverse fandoms populated with photoreal fan avatars. A “dubbled” fan base offers new engagement, merchandise, and analytic opportunities.
“Our vision starts with allowing anyone to be on the inside of beautiful fashion experiences. By taking a photorealistic approach, we can automate a key category of social content promotions, expanding the reach of brands to a much larger creator audience,” says Bob Davidson, CEO at Spree3D. “Photorealistic Dubbles are game changers that create new promotional, revenue, and partner opportunities.”
