India’s largest jewelry retail brand, Tanishq by the Tata Group, unveiled its ‘Shaped by Love’ curation after the first US store launch in New Jersey.
Tanishq’s “Shaped by Love” celebrates love in a unique way. It highlights the concept that every person, like Tanishq’s jewelry, is shaped and molded by love. Tanishq as a brand has always stood for meaningful connections and not just showcasing the superficial aspects of love. Crafted in gold, diamonds and colored stones like sapphire, rubies, tanzanite; the curation includes pendants, neckwear, earrings, and bracelets. The versatile range of the pieces are priced from 300 USD onwards, catering to all generations and forms of love, including friendship, self-love, and family.
Aditya Kejriwal, Marketing Head, International Business at Titan Company said, “We are excited to showcase jewelry from our latest curation of ‘Shaped by Love’ in our store in New Jersey. This embodies Tanishq’s commitment to providing the finest jewelry, expertly crafted using the latest jewelry making techniques. Our aim is to celebrate love this gifting season and embrace the diversity of love in all its forms, offering unique and thoughtful gifting options for self and others, and to meet the evolving jewelry needs of the consumers.”
The two-story, 3750 square foot Tanishq showroom located on Oak Tree Road in Iselin, New Jersey, opened its doors last month and offers over 6,500 unique designs in 18 and 22 karat gold and diamond jewelry, as well as solitaires and colored stones. During the grand opening, the store displayed its latest collections including “Color Me Joy,” “Cocktail Jewelry Collection,” “Romance of Polki,” “Rhythms of Rain,” “Moods of Earth,” and “Alekhya.”
Tanishq’s new store in New Jersey has attracted customers from all over the East Coast, including far-flung locations such as Virginia, Maryland, Philadelphia, and Boston. Customers are impressed by the Signature Tanishq in-store experience and the exquisite jewelry on display. Tanishq also intends to expand its presence in the United States and Canada, with multiple cities being considered.
