Firstline Brands, the leading textured hair accessory company in the U.S., furthers its mission to innovate high-quality haircare and fashion items with the launch of its Karma’s World Satin Sleep Collection under its Camryn’s BFF brand for girls and tweens.
The collection is the brand’s first release under a licensing agreement with 9 Story Media Group and Karma’s World, the animated Netflix series executive produced by Chris ‘Ludacris’ Bridges and inspired by his oldest daughter. Karma’s World follows 10-year-old Karma Grant, an aspiring musician with enormous talent and an even bigger heart.
The Karma’s World Satin Sleep Collection by Camryn’s BFF is an assortment of satin bonnets and pillowcases made with non-abrasive, high-quality satin in three, vibrant, and coordinated prints that were created to inspire sweet dreams and leans into the series’ focus on issues such as self-expression, creativity, and identity.
“We immediately recognized how closely aligned Karma’s World is to Firstline’s values for Camryn’s BFF. What I love about this partnership is the opportunity to combine our expertise in developing elevated haircare accessories and tools with Karma’s lovable and confident personality. Positive, colorful, bold, and beautiful like Karma, the assortment educates girls and tweens about healthy haircare practices that are incredibly important as they come of age,” said Joni A. Odum, President and CEO of Firstline Brands.
“We’re excited to partner with Firstline Brands to expand the Karma’s World universe. 9 Story Media Group’s main goal is to align with brands that speak to the representation and inclusive storytelling embedded within the groundbreaking series. Firstline’s new product offering of the Karma’s World Satin Sleep collection of bonnets and pillowcases is truly innovative, and we can’t wait for kids to see it,” said Kyra Halperin, Co-Vice President, 9 Story Brands.
The Karma’s World Satin Sleep Collection by Camryn’s BFF is available on Amazon and in beauty supply stores across the country:
- Karma’s World Satin Pillowcase – Available in Black, Teal, and White Prints
Its non-abrasive fabric minimizes hair breakage, reduces frizz, and maintains natural moisture to promote healthy hair. - Karma’s World Satin Bonnet – Available in Teal and White Prints and Available in Reversible Black Print with Fuchsia. Karma’s World Satin Bonnet by Camryn’s BFF is a hair protector. This soft bonnet, made of non-abrasive, high-quality satin is to help retain her hair’s natural moisture while keeping it secure and intact during nighttime wear, protecting all hair types and styles.
