Premium men’s golf and lifestyle brand, TravisMathew announced the launch of their collaborative tartan collection with St Andrews Links. This launch builds upon the creative partnership between the California-based brand and the Home of Golf.
Inspired by the history of Scottish tartan dating back to approximately 3000 BC, this collection pulls inspiration from the traditional, symbolic pattern. The design blends the two together with modern silhouettes as TravisMathew and St Andrews Links take the next step in their relationship to build a one-of-a-kind collaborative product collection.
“TravisMathew is thrilled to be adding another layer to our relationship with St Andrews Links by rolling out our first truly collaborative product collection,” said TravisMathew CMO, Leif Sunderland. “Together, we have worked to pull inspiration from the rich Scottish history, weaving it together with modern silhouettes to create a timeless and wearable Tartan. We are excited to finally share all the hard work with the world!”
The collection has been available in-person at TravisMathew store locations, as well as on travismathew.com since April 13. The line consists of a mix of co-branded products, including polos, buttons downs, hats, golf gloves and more – all available in the uniquely crafted St Andrews by TravisMathew Tartan pattern in the colors of black, white, grey and sand.
“This is an exciting step in our relationship with TravisMathew and there was no better way to continue to our creative partnership than by introducing something so synonymous with Scotland,” said Neil Coulson, CEO of St Andrews Links Trust. “Tartan products are hugely popular with our visitors and we’re positive the modern innovative spin TravisMathew has injected into the collection will see this become a firm favorite in our stores and online.”
Fully authenticated by the Scottish Register of Tartan, the St Andrews Links by TravisMathew Tartan is emblematic of both brand’s coastal roots, while representing the future of their partnership.
