The global outdoor apparel market size is estimated to increase by USD 5,597.7 million from 2022 to 2027. The market’s growth momentum will progress at a CAGR of 5.58% during the forecast period. The high popularity of outdoor sports notably drives the market growth for outdoor apparel. The growth can be attributed to outdoor leisure activities such as rock climbing, hiking, and trekking becoming more popular worldwide, the shift from traditional outdoor activities such as hunting and fishing, rapid urbanization, people’s busy lifestyles, and growing health consciousness. Such factors drive the growth of adventure tourism, leading to more participation in important outdoor activities such as hunting. For instance, the 2022 Winter Olympics held in China from February 4 to 20, 2022 included 109 events in 15 events in 7 sports. Hence, such factors are expected to drive the growth of the global outdoor apparel market during the forecast period.
The global outdoor apparel market is fragmented, with the presence of several global as well as regional vendors. A few prominent vendors that offer outdoor apparel in the market are Adidas AG, Aigle International SA, ANTA Sports Products Ltd., Arendicom GmbH, ASICS Corp., Boardriders Inc., Callaway Golf Co., Canadian Tire Corp. Ltd., Columbia Sportswear Co., Fenix Outdoor International AG, G III Apparel Group Ltd., Gokyo Outdoor Apparel and Lifestyles Pvt. Ltd., Hanesbrands Inc., Newell Brands Inc., Nike Inc., Nikwax Ltd., Norrona Sport AS, Outdoor Research, Patagonia Inc., PUMA SE, Under Armour Inc. and VF Corp. and others.
Technavio has segmented the market based on distribution channel (offline and online), product type (top wear, bottom wear, coveralls, and others), and geography (North America, Europe, APAC, South America, and the Middle East and Africa).
The market share growth by the offline segment will be significant for overall market growth during the forecast period. Pricing and wide assortment are the new business and retail strategies that retailers are adopting to survive in a highly competitive market. For instance, Decathlon SA sells its products through retail outlets and partner stores. As of 2020, the company has 1,697 of its retail stores and partner stores in 60 countries around the world. Hence, such factors are expected to boost sales of outdoor wear during the forecast period.
