National optical retailer Eyemart Express is helping fashionistas with an expanded assortment of designer eyewear at accessible prices. Known for delivering high-quality glasses in as little as 30 minutes, Eyemart Express is launching optical collections from fashion houses like Versace, Tory Burch and Betsey Johnson in all locations nationwide.
The company now has frames from edgy style trendsetters Coco and Breezy in select stores in Alabama, Michigan, Mississippi, Ohio, North Carolina, South Carolina, Texas and Virginia.
The launches bring more than 40 new options to Eyemart Express’ assortment of 2,000-plus frames for eyeglasses and sunglasses. Customers can choose from traditional luxury styles to bold, fashion-forward designs with avant-garde patterns and color details. Designer collections at Eyemart Express are offered at accessible price points, ranging from $189.95 to $289.95.
“Eyewear is an easy way to elevate your everyday look and experiment with stylish trends for fall,” says Katy Hanson, Eyemart Express CMO. “Our curated collection of established and emerging designers empowers you to effortlessly showcase your own unique style without breaking the bank.”
Shopping at Eyemart Express also provides a personalized, service-focused experience allowing customers to get an eye exam from optometrists located either inside of or next door to all Eyemart Express stores. Then, opticians help select frames that align with a shopper’s style and budget. All associates are trained to review insurance plans and provide tailored recommendations to make the most of insurance benefits. Lastly, skilled technicians craft lenses in Eyemart Express’ onsite labs for fast same-day delivery without sacrificing quality.
