Global design company, West Elm, a portfolio brand of Williams-Sonoma, Inc., is expanding its collaboration with popular fashion brand, Rhode. A follow up to the successful debut of the Rhode for West Elm collaboration which launched in May of 2023, the new collection features 120 pieces including a relaunch of past favorites combined with new textiles, tabletop pieces, lighting, decorative accessories, bath, rugs and a collection of items designed for college dormitories.
Rhode’s archival prints are featured throughout the assortment. Key items from the collaboration include the Wiggle Round Pillow ($39), the Begonia Napkin Set ($40), the Begonia Shower Curtain ($45), and the Wiggle Mug and Cereal Bowl Sets ($52 each).
“We are so pleased to bring back Rhode and West Elm,” said Day Kornbluth, president at West Elm. “The new collection includes the most-loved pieces from last year along with new fresh prints and patterns for a bright summer assortment.”
Rhode Creative Director and Co-Founder, Purna Khatau added, “The new collection allowed us to continue our exploration into new mediums by embedding the playful, carefree Rhode spirit into even more decor staples that we can’t wait to mix and match. We are so excited to build upon the success of last year’s collection. Continuing our collaboration with the West Elm team has been such a pleasure.”
Rhode Co-Founder Phoebe Vickers stated, “This year we worked with West Elm to bring a bigger vision to life, finding new ways to infuse our brand DNA into the home. We included our signature Rhode prints alongside new motifs—this time on wallpaper, lighting and more.”
