Banana Republic, a Gap Inc. brand, recently unveiled its revitalized New York City flagship store. Located in the heart of the SoHo Cast Iron Historic District, at 552 Broadway, between Prince and Spring Streets, the space has been redesigned in collaboration with renowned architect and interior designer Noa Santos, of NAINOA, and creative advisor Jacqueline Schnabel as a premium expression of Banana Republic.
Featuring an elevated store design and retail experience, architecture and art become an immersive surround sound for the brand’s fashion and home collections. Shoppers are invited to discover Banana Republic’s high-quality women’s and men’s ready to wear and accessories—from sustainably sourced cashmere to European flax linen to exclusive vintage pieces from the Banana Republic archives. And new to the SoHo store is the addition of BR Home, including furniture, lighting and other home goods.
The store will also offer a range of premier services designed to enhance the Banana Republic shopping experience, from custom tailoring and personalized concierge and styling services. Spanning 17,000 square-feet and two stories, the store is a cultural curation of the brand’s ethos of modern exploration—from art and sculptures, to books and decor.
Gap Inc. Creative Director Zac Posen shared, “It was a special experience to collaborate with Noa Santos, Jacqueline Schnabel and the in-house Banana Republic team to curate an incredible SoHo Flagship experience that celebrates the brand’s heritage with a modern point of view through immersive experiences across fashion, art, global culture and more.”
A reflection of the brand’s elevated aesthetic rooted in rich storytelling and exploration, the store boasts luxe materials like travertine, brass and Venetian plaster, and an incredible array of art and artistry, including an installation by Mexico-based artist Angela Damman, known for using sustainable handmade textiles made from regenerative native plant fibers. Throughout the store, customers will find a variety of other artworks that will be rotated seasonally in partnership with Schnabel—the first of which includes a bespoke chair, wall hanging artwork and a hammock displayed amid lush greenery in the entry area and windows.
