Earthbound, a leading product design, licensing and brand growth company, has been chosen as the exclusive licensing agency for Beautiful by Drew Barrymore at Walmart.
The aptly named line has gone viral for its soft yet unexpected color palette and sleek, modern silhouettes. From coffee machines and toasters to frying pans and cutlery, Barrymore’s mission was to offer an assortment of everyday essentials that people would feel proud to leave out on their countertops.
This past spring, Barrymore and Hong developed Beautiful’s first furniture line at Walmart. The collection assortment features everything from elevated wooden tables to cozy accent chairs – all at an affordable price point, including the boucle Drew Chair which sold out in 72 hours.
Earthbound will partner with Beautiful to grow its existing business and expand the brand’s offering. By leveraging Earthbound’s expertise in managing some of the most well-known brands at mass retail, Beautiful by Drew Barrymore will find new and exciting ways to enter consumers’ homes.
“Drew Barrymore and her team have built a remarkable brand that inspires consumers to find beauty in their everyday lives,” stated Jeff Cohen, co-founder and chief executive officer of Earthbound. “We see an incredible opportunity to scale the brand’s offering at Walmart even further. We are thrilled to partner with Beautiful and Made by Gather on this next chapter.”
“Drew and I know the importance of finding the right partner and we’re excited to work with Jeff and the Earthbound team to take Beautiful beyond the kitchen,” said Shae Hong, founder and chief executive officer of Made by Gather. “Walmart consumers deserve beautiful things that inspire them in every room of the home, and at a price point that works with their lives.”
