Adolfo Domínguez will showcase his new Autumn/Winter 2024 collection—Ikigai, together with a selection of new perfumes at a global fashion show.
The event, which will mix fashion and fragrances, will livestream on June 27 at 6 p.m. Portuguese time on the brand’s website. It will be accessible from 29 countries around the world, as well as through Mega, the main television channel in Chile, and Movistar+, in Spain. The event will also be broadcast on the brand’s social media profiles.
Ikigai, a Japanese concept that invites each person to go in search of their vital purpose, is the driving force behind Adolfo Domínguez’s Autumn/Winter 2024 collection: a selection of garments designed to liberate oneself. The result is a collection designed to be lived, with garments that are born to make people understand that beauty and happiness reside in the little things.
Adolfo Domínguez will showcase his fashion and perfume collections from the La Moneda, cultural centre in Santiago de Chile, where it will create an immersive experience with artistic performances and music developed exclusively for the event. Attendees will have the opportunity to experience first-hand the essence and innovation that define Adolfo Domínguez, consolidating its presence and relevance in the Latin American market.
“Clothes matter. It is our second skin. Perfume is the trace we leave as we walk by. With each new collection, we explore our creativity and out contribution to society as a brand. Why should we limit it to a privileged few in a room?” said Patricia Alonso, corporate director of marketing and communications at Adolfo Domínguez.
