BingX, a leading cryptocurrency exchange, has announced a new phase in its partnership with Chelsea. Starting from the 2024/25 Premier League season, BingX will transition from being a Sleeve Partner to the Official Training Wear Partner of Chelsea’s men’s team.
To celebrate this milestone, BingX launched specially-designed drones to “airdrop” the training kits at Stamford Bridge – in true crypto fashion. For the first time ever, BingX’s branding prominently features on the front of the training wear, which will be worn by players and coaching staff from the men’s team during all training sessions.
BingX users and sport fans can expect exclusive perks and opportunities, including but not limited to Chelsea matchday tickets, matchday VIP experiences and exquisite co-branded merchandise. In addition, BingX will launch a trading competition that mirrors the drone airdrop stunt, further engaging the community with an “airdrop” concept. This competition will include daily check-in activities where participants can receive airdrops.
“We are excited to take our collaboration with Chelsea to the next level as the Official Training Wear Partner of the Men’s team,” said Vivien Lin, Chief Product Officer of BingX. This partnership is a testament to our shared commitment to unremitting pursuit of excellence and innovation. We look forward to empowering our users and fans with unique experiences and opportunities, building a future that’s smarter and bolder.”
