Momotaro Jeans, recognized for creating the finest work of denim by melding the exquisite craftsmanship of Kojima, Okayama, will launch a rebrand to further expand as a global denim brand from Japan. To promote the its Japanese denim both domestically and internationally, the brand opened ‘Momotaro Jeans Kyoto’ retail store on Shinmonzen-dori in Kyoto on July 13. Momotaro’s new brand website also launched on the same day.
Momotaro Jeans, established in 26 countries and regions worldwide, views denim not merely as a fashion item but as a beautiful “tool” that enriches life and captures the daily experiences of its wearer over time.
The new store ‘Momotaro Jeans Kyoto,’ is designed by AS, the architectural unit of Jun Aoki and Masatoshi Shinagawa, renowned for their work on public buildings such as the KYOCERA Museum of Art and numerous commercial and residential projects both domestically and internationally.
Through this rebrand launch, Momotaro Jeans will introduce fabric developments that further enhances its signature deep indigo ‘Tokuno Blue’ and incorporate patterns that emphasize timeless silhouettes.
