Newswire Accessories

Impress Press-On Manicure Teams Up With Fashion Brand, Kate Spade New York, For Limited-Edition Product Capsule

Photo courtesy of Impress Beauty

Impress Press-On Manicure from Kiss Products Inc., the world’s largest manufacturer and distributor of professional quality nail and lash products,  announced the launch of their limited edition collection in partnership with global lifestyle brand, Kate Spade New York. Achieving a mani in minutes by a peel and press is all that is required with no glue needed.

The Impress Press-On manicure is included in a multi-brand product collection with the release of the Kate Spade New York’s “Self-Care Starter Kit.” The curated capsule of limited-edition items, each sold separately, will have a charitable giveback designed to cultivate a positive outlook, and includes lifestyle brands Bala Bangles and The Five Minute Journal alongside Impress Manicure.

Impress Press-On Manicure has spent over a decade perfecting gel press-on nails into instant and effortless DIY manis and pedis.  Impress has worked to make their nail sets look and feel like your own nails due to High Tech PureFit Technology for an at-home or on-the-go mani or pedi. The patented Super Hold Adhesive allows your nails to stay put and well for up to seven days. There is no chipping, no smudging and no dry time.

Impress Manicure has created seven unique nail designs including bright colors and fun designs. The designs include Kate Spade New York’s signature green hue, complemented by classic black and white polka dots and stripes and pops of color and florals, reflecting the brand’s iconic codes. Each mani kit contains 30 manicured press-on nails with prep pad, mini nail file and cuticle stick. 10% of net sales from the purchase of the Impress x Kate Spade New York No Glue Fashion Mani Collection will benefit Taraji P. Henson’s the Boris Lawrence Henson Foundation.

The collection includes:

Flower Hour: Bold blooms with Kate Spade New York’s signature style.
Petal Pop: Little flowers with a big impact, for a playful look.
Lucky Stripes: Bright stripes for a fresh and vibrant appearance.
Grass is Greener: Inspired by Kate Spade New York’s signature green hue.
Signature French: Classic French manicure with a colorful twist.
Cabana Chic: Striking stripes for a smart and stylish look.
Scene Stealer: Bold colorblock design for a standout statement.

“The partnership with Kate Spade New York felt like a natural and incredible way to bring beauty & fashion even closer together for such an important cause,” says Kristin Giarusso, global marketing director at Kiss Products Inc. “We believe that this collection, by combining the playful and joyful nature of Kate Spade New York’s patterns that inspired the nail designs and the ease of Impress, will bring joy to all who wear them.”

Impress Manicure x Kate Spade New York collection is available for $12.99 online at www.katespade.com, www.katespadeoutlet.com, www.impressbeauty.com, www.ulta.com and select Ulta stores. One can visit Instagram @Impressbeauty #ImpressManicure #ImpressxKateSpadeNY.