LTK, the platform that powers Creator Commerce, is launching a brand new LTK app video experience for shoppers. LTK is transforming its app to be video-first. As part of this video transformation, LTK is introducing two new features, Full-Screen Continuous Video and Daily Drops.
Full-Screen Continuous Video is an all-new, fully immersive, shoppable video feed on a creator’s LTK. Daily Drops is a new dedicated section on the LTK shopping app home screen giving shoppers an easy and quick way to view the latest shoppable video content published in the last 24 hours from the creators they follow.
On the LTK platform, shoppers purchase 2X more from video posts, and an LTK Creator’s video content on average drives 64% more click-outs to retailer sites and apps to shop. A recent report found that the majority (65%) of Gen Z describe themselves as video content creators1.
“A16Z made famous the phrase ‘software is eating the world’, and today, we think ‘video is eating the world’. To that point, we are dedicated to making a creator’s LTK the best destination to own their community by providing an engaging and seamless experience that will keep their audience coming back,” said Kit Ulrich, general manager of LTK’s Creator Shopping Platform. “Video is critical for creators, and by transforming the LTK app into a video-first platform, LTK is helping our creators earn more by directly catering to shoppers’ preferences,” “With the introduction of Full-Screen Continuous Video and Daily Drops, we are making the LTK app a more immersive and entertaining shopping experience to discover, watch and shop creators’ content.”
