Brands Holding Corp, a brand accelerator of next generation fashion brands, has unveiled its plans to debut five new United States Princess Polly stores in the back half of 2024. The brand will open additional West Coast stores in Scottsdale, Arizona, Santa Clara, California, San Diego, California and Irvine, California. It will also land on the East Coast in Boston, Massachusetts for the first time. Building upon the success of its first United States location in Los Angeles.
Each new store will offer more than 250 Princess Polly apparel looks, and over 200 accessories and footwear styles. The stores’ walls will feature selfie mirrors and colorful digital screens Stores will also host exclusive influencer events showcasing the latest trends and fashion, alongside evergreen customer-focused events designed to further grow the brand’s connection with its new communities beyond the digital world.
“Our United States customers have fully embraced our first Princess Polly store in Los Angeles, and we are excited to expand into new cities on the West and East coasts,” said Eirin Bryett, co-chief executive officer of Princess Polly. “True to the Princess Polly identity, the new stores will feature fun and engaging displays, and countless must-have looks and styles, evoking an overall sense of boldness and excitement.”
“Growing Princess Polly’s physical retail footprint across the United States reflects our commitment to listening to our customers and delivering an unmatched in-store customer experience,” said Wez Bryett, co-chief executive officer of Princess Polly. “Princess Polly is a high-growth global brand that’s capturing the attention of more and more loyal customers, and we view these store openings as an opportunity to introduce new customers to our in-person brand experience. The five new stores will give fans a chance to touch and feel our products and to physically interact with the brand they’ve come to love online.”
