Fashion retailer Pacsun has introduced its new “Better in Baggy,” Fall campaign which showcases the brand’s latest denim styles through the eyes of The Pacsun Collective. The Pacsun Collective fosters a deep connection between the brand and its youth community through co-creation. With a year-round submission process available on the brand’s official website, the Fall campaign features models sourced from The Pacsun Collective.
To further bring the campaign to life, Pacsun has partnered with Pinterest to create interactive store window displays, and engage audiences through digital and social marketing, as well as event collaborations. The brand will also host an exclusive, in-store event at its Soho flagship store location to celebrate the launch of the campaign. Consumers are invited to stop by and experience the new collection firsthand, complemented by special activities and exclusive offerings.
As part of the new collection, Pacsun has included various embellished denim styles, including those with bows, rhinestones, leopard print, and novelty patches.
“Denim is the cornerstone of the Pacsun brand,” said Richard Cox, vice president of men’s merchandising and global partnerships at Pacsun. “The shift towards baggy and loose-fits shows a movement towards comfort and individuality in fashion. We’re not just launching a campaign, we’re creating styles and moments for our customers and connecting them to our brand in meaningful ways that they can relate to.”
