Rokt, the leading ecommerce company using machine learning and AI to make the shopping experience more relevant to each customer, has announced its partnership with Vinted, the leading international customer-to-customer second-hand fashion marketplace in Europe. The partnership will unlock new revenues and opportunities to reward Vinted shoppers by presenting highly relevant post-purchase offers for each customer.
“Vinted is laser focused on providing an excellent experience throughout every touchpoint of the customer journey, including keeping fees for buyers low and maintaining their commitment to no seller fees,” said Courtney Hopkins, vice president of EMEA partnerships at Rokt. “By leveraging Rokt’s technology, Vinted is able to unlock incremental revenue and money-saving opportunities for its customers. Our partnership launched last year and we have worked closely with the platform to test and learn along the way, ensuring Rokt adds significant value to the customer experience by facilitating post-checkout offers that are highly relevant to each individual shopper.”
“At Vinted, we always try to understand what valuable services can support an enhanced experience for our members, and drive member engagement and loyalty,” said Satya Vinnakota, director of business, ads at Vinted. “We’re extremely pleased to partner with Rokt to make the post-purchase experience feel more personal and valuable to our members by offering relevant messages, offers and, in some cases, even rewards such as discounts and free trials.”
