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Locally Celebrates Decade of Transforming Online-to-Offline Shopping Experience with Leading Global Brands and Retailers

Photo courtesy of Locally

With approximately 2.33 billion people worldwide now engaged in online shopping and just over 97 million Americans using Buy Online Pickup In Store in 2024, Locally marks a decade of success in bridging the online to offline shopping experience. Locally has reshaped the global retail landscape with its technology and ability to connect retailers and brands. Today, it serves over 55 million unique online shoppers each month, generates annual online-to-offline sales referrals of over $1.8 billion and represents more than 47,000 retailers worldwide.

Locally’s tools are powered by real-time inventory giving retailers and brands the industry’s largest and most accurate database of products available for local purchase.

“Today, more than ever, the consumer is the channel,” said Mike Massey, chief executive officer and founder of Locally. “Over the past 10 years, consumer shopping habits have changed dramatically. Recognizing this early, Locally dedicated itself to developing solutions benefiting consumers, brands and retailers. This foresight has been validated, with online shopping now a key driver of in-store foot traffic, positioning retailers to excel in customer service. This synergy results in a streamlined search and purchase experience, prioritizing consumers through exemplary collaboration between brands and retailers. These solutions became a reality with the early support of iconic brands such as Arc’teryx, Black Diamond, Merrell, Mountain Hardware, Osprey, Patagonia, Sea to Summit and Smartwool among others.”

Massey also said in a press statement: “These visionaries were some of the brands instrumental in developing Locally’s flagship product, Product Locator, a tool empowering shoppers to search for specific items and find nearby retailers that have them in stock. Through use of real time inventory, Locally enhances the consumer’s shopping experience by ensuring product availability and directing foot traffic to local businesses. At a time when few brands had not even embarked on their e-commerce journey, we enabled brands to offer a comprehensive online shopping experience through their dealer networks. It was an honor to collaborate with these seasoned outdoor professionals, who not only shared my vision, but also, worked alongside Locally to bring these ideas to fruition.”