The third annual edition of Formal Markets Las Vegas is set to present more than 90 individual collections, with larger presentations from sought-after brands, a new show floor layout for easier sourcing and enhanced events and amenities, at World Market Center in Las Vegas from August 11 – 13, 2024. Two of the industry’s top brands: Allure Bridals and Justin Alexander, will exhibit exclusively at Formal Markets Las Vegas with new and larger presentations.
The sold-out exhibit floor at Formal Markets Las Vegas will include an expansion of several anchor brands to feature larger collections, including ASHLEYlauren, Morilee and Portia & Scarlett, exclusive participation by Allure Bridals and Justin Alexander, the growth of quinceañera with brands including Amabella Quinceañera by Allure, AMARRA Quinceañera, LizLúo Quinceañera, Morilee, Preciosa by Sophia Thomas, Princesa by Ariana Vara, Rachel Allan and SHANKARA. The tradeshow will also debut a new Turkish group of formal brands. Additional key participation brands are: Anne-Marie Designs, Casablanca, Couture Fashion Group, De Blossom, House of Wu, JL Johnson Bridal Veils, Jovani, Kitty Chen, Mon Cheri and Ragazza.
A full listing of Formal Markets brands is available at https://www.atlanta-apparel.com/Markets/Formal-Markets/August-LV.
Formal Markets’ Las Vegas edition in August will feature an expanded slate of on-site experiences, amenities and events for the social occasion industry, kicking off with a full day of pre-market education presented by Mon Cheri Academy. In this industry-exclusive presentation, Steve Lang and Nayri will educate buyers on the newest tips and tricks for formal business success on Saturday, August 10, from noon to 8 p.m.
On the first day of Formal Markets Las Vegas on Sunday, August 11, attendees can celebrate and buy late at the Formal Markets Kickoff Party – the Rosé Soirée – in the main aisle of the exhibit floor.
On Monday, August 12, Justin Alexander and Formal Markets will host an invite-only VIP kickoff event at The Legacy Club at nearby hotel Circa, celebrating the industry’s success and benefitting for Vow for Girls, a growing global movement that partners with brands, individuals and the wedding industry to end the international child marriage crisis.
For the first time this August, Formal Markets Las Vegas will feature a category-organized show floor with a themed lounge in each section – bridal, quinceañera and prom – for ease of sourcing. In addition, each category lounge will host a daily buyer activation with amenities and giveaways and Formal Markets Las Vegas also will have a daily branded giveaway upon entry.
Formal Markets’ Las Vegas edition is open from 9AM – 6PM on Sunday and Monday, and from 9AM to 2PM on Tuesday. For more information, visit www.formalmarkets.com.
