Innovative Eyewear Inc., the developer of smart eyewear under the Lucyd, Nautica, Eddie Bauer and Reebok brands, has announced that its Lucyd Lyte frames are now being sold on Target.com.
In a major move to increase its United States market presence, Innovative Eyewear’s cutting-edge smart eyewear collection, namely products from its marquee Lucyd brand, are available on Target.com. The new assortment with one of the largest retailers in the United States represents a significant opportunity to bring the Company’s innovative products to millions of potential customers nationwide.
The launch on Target.com underscores Innovative Eyewear’s commitment to making smart eyewear accessible to everyone, further solidifying the Company’s position as a leader in the wearable tech industry.
“Target is a long-time favorite retailer of mine, as well as millions of loyal customers in the United States,” said Harrison Gross, chief executive officer of Innovative Eyewear. “Their focus on product quality, style and accessibility makes Target.com an ideal channel partner for our smart frames. We look forward to upgrading Target guests’ eyewear.”
Innovative Eyewear Inc.’s new Lucyd Smart Eyewear collection is now available to view and shop at Target’s official website.
