Innovative Eyewear, Inc., the developer of ChatGPT-enabled smart eyewear under the Lucyd, Nautica, Eddie Bauer and Reebok brands, is pleased to announce a significant expansion into the Middle East market through an exclusive distribution agreement with Ecom Gulf FZCO (DBA Mixireal.com). To kick off the partnership, Ecom Gulf FZCO will be participating in the Dubai AI & Web3 Festival, showcasing Innovative Eyewear’s cutting-edge ChatGPT smart eyewear.
Harrison Gross, chief executive officer of Innovative Eyewear, said “We are thrilled to partner with Ecom Gulf FZCO to bring our stylish and user-friendly smart eyewear to the Middle East. This region represents a significant opportunity for growth, with its tech-forward consumers and robust retail landscape. Their participation in the Dubai AI & Web3 Festival aligns perfectly with our expansion strategy and showcases our commitment to the global adoption of smart eyewear. Their presence at the Dubai AI & Web3 Festival not only allows us to demonstrate our products to a highly relevant audience but also reinforces our position as a leader in the intersection of fashion and technology,” added Gross.
The Dubai AI & Web3 Festival, scheduled for September 11-12, 2024, at Madinat Jumeirah, Dubai, provides an ideal platform for Ecom Gulf FZCO to showcase Innovative’s smart eyewear offerings. The festival, focused on enabling digital economies, brings together global leaders in artificial intelligence and Web3 technologies.
Hisham Elhusseini, chief executive officer of Ecom Gulf FZCO, said “I am excited to announce our partnership with Innovative Eyewear, Inc. as the exclusive distributor of their pioneering smart glasses in the Middle East. This collaboration marks a key milestone in our commitment to driving the future of smart living through GenAI technology, and we look forward to introducing these innovative products to our customers across the region.”
