Macy’s has introduced “Mode of One,” a new contemporary menswear brand designed for the individual who sees style as a powerful form of self-expression. The assortment features a range of high-quality must-have items from elevated everyday essentials to statement-making designs, all with a focus on impeccable fits and proportions.
Mode of One strengthens Macy’s contemporary menswear assortment and is part of the company’s ongoing private brands reimagination. The collection is now available on Macys.com, the Macy’s mobile app, and in Macy’s stores nationwide.
Macy’s spent over two years concepting and designing Mode of One to ensure the customer’s voice is at the center. The brand reflects the extensive research conducted on men’s trends and style preferences and was inspired by street style, art, sports, music, technology and entertainment. For the launch collection, Macy’s collaborated with graphic designer Tyrell Waiters who created original graphics and artwork and Ouigi Theodore, founder of The Brooklyn Circus, who served as the stylist for the collection.
Mode of One features multiple fits in different silhouettes to meet customers’ needs across occasions and enables those who seek bolder, statement-making styles to dress themselves in striking pieces that play with proportion. From the hoodies and graphic tees to cargo pants and suiting, Mode of One is crafted from quality materials that prioritize low-maintenance comfort and performance to help keep men looking great with minimal effort.
Mode of One launches with a social-first campaign featuring cast and creators that are representative of the community that the brand is created for – those who embrace style and expression with confidence and ease. New York Knicks basketball stars Jalen Brunson and Josh Hart lead as the brand ambassadors of the Mode of One’s inaugural collection. As prominent athletes, Brunson and Hart embody the qualities of determination, style and authenticity that resonate with Mode of One’s brand values.
“Mode of One represents our commitment to offering contemporary menswear that celebrates the individuality of the modern man,” said Emily Erusha-Hilleque, senior vice president, head of private brands at Macy’s. “We are strengthening our fashion leadership in our brand portfolio, designing brands rooted in the customer’s voice and anchored in elevated trend, quality and cultural relevancy. We are excited to introduce Mode of One to our customers and look forward to seeing how they make it their own.”
New monthly drops for Mode of One will be available starting in October and throughout the holiday season.
