Revolve, the next-generation fashion retailer for Millennial and Generation Z consumers, has announced that multifaceted South Korean-Canadian K-Pop artist Jeon Somi as the brand’s first-ever global brand ambassador. To kick off this partnership, Revolve launched an exclusive, 90s-chromatic-inspired campaign starring Jeon Somi. The campaign is accompanied by a curated edit on Revolve that showcases Jeon Somi’s iconic style. The edit includes handpicked items that reflect her fashion sense, along with a custom look created for the Jeon Somi x Revolve campaign.
The campaign and curated edit debuted online exclusively at Revolve.com with retail prices ranging from $125-$1,790. As part of her role, Jeon Somi will also collaborate with Revolve on infusing her music into creative marketing campaigns, social content and special appearances, offering fans a closer look at her style and her favorite Revolve pieces.
“Revolve has always been my go-to destination for fashion that compliments my style on and off the stage,” said Jeon Somi. “I am honored to be their first global brand ambassador and officially introduce Revolve to the K-Pop community. Through this partnership, I want to convey my personality through fashion and empower my community to express their individuality. It’s important to me that this collaboration resonates with my fans, creating something they will truly enjoy and connect with. I am always pushing the boundaries of how to engage with my fans, and Revolve is the perfect way to do that.”
“We are so excited to welcome Jeon Somi to the Revolve family,” said Raissa Gerona, chief brand officer of Revolve Group Inc. “This marks our first-ever global campaign, reflecting our commitment to supporting our growing business in Asia and leading the way in fashion innovation. Somi has a massive, highly engaged fanbase and is a major cultural influence and trendsetter while always staying authentic to who she is. We are continuously inspired by her self-confidence and the energy she brings through her music and cannot wait to bring our collaboration to life. Together, we aim to create a synergy that celebrates her artistic vision and resonates with fans worldwide, fostering a deeper connection between music and fashion.”
