Innovative Eyewear, Inc., the developer of smart eyewear under the Lucyd, Nautica, Eddie Bauer and Reebok brands, has announced that the full range of Lucyd, and Powered by Lucyd products, are now be available at Nebraska Furniture Mart Optical.
Nebraska Furniture Mart, headquartered in Omaha, Nebraska, is a powerhouse Midwestern retailer with four locations that redefine the retail experience, founded in 1937. The stores offer sunwear in Kansas City and The Colony and beginning with the Omaha location’s new Nebraska Furniture Mart Optical, they will carry numerous Lucyd frames as well as the Company’s sophisticated new Lucyd Kiosk standing display.
Harrison Gross, chief executive officer of Innovative Eyewear, said “Nebraska Furniture Mart is a highly regarded and well-established retailer, and we are thrilled to work with an esteemed Berkshire Hathaway company. Nebraska Furniture Mart has provided a destination shopping experience for nearly a century, and I believe their passion for groundbreaking retail experiences is an excellent match for our unique designer smart eyewear. We believe this new category represents an important step forward in eyewear, providing safer, open-ear audio for active lifestyles, and wearable utility that makes information and communications more accessible. This holiday season, go to Nebraska Furniture Mart Optical to Upgrade Your Eyewear.”
Rob Roggeveen, senior optical buyer at Nebraska Furniture Mart said, “With the recent expansion into the Wellness sector with NFM Optical, we are able to provide cutting edge technology and new and innovative optical solutions to our customers. Lucyd’s selection of smart eyewear offers another level of service that we can offer our prescription and non-prescription Optical customers. This is something special that opens up a whole new world for eyeglass wearers.”
