Vineyard Vines announced an exciting collaboration with Universal Products & Experiences to celebrate the 50th anniversary of the original blockbuster film, “Jaws.” This summer, the two are partnering to launch a limited-edition “Jaws” x Vineyard Vines collection—a tribute to the timeless movie that changed the face of cinema and the island that inspired it all.
“I was just a kid and Ian was born only a few months later when Steven Spielberg came to Martha’s Vineyard to film ‘Jaws’ in the summer of ’74,” said Shep Murray, co-founder of Vineyard Vines. “Some of our closest family friends were part of the production, and the stories that came out of it are still legendary. We’re excited to celebrate the anniversary of this iconic film with a collection that captures its legacy.”
The exclusive “Jaws” x Vineyard Vines collection includes a range of iconic apparel and accessories for men, women and kids–featuring short- and long-sleeve t-shirts, sweatshirts, polos and hats.
“‘Jaws’ isn’t just our favorite movie, it’s a part of our story,” said Ian Murray, co-founder of Vineyard Vines. “Our roots are on Martha’s Vineyard, where ‘Jaws’ was filmed, and this collaboration is a celebration of storytelling, summer and the shared spirit of adventure that’s always inspired our brand.”
To commemorate this special milestone, Vineyard Vines will host and participate in a series of events across the country throughout the summer, including special events on Martha’s Vineyard during Amity Week (June 20-29), in Vineyard Vines stores across the country, and at “Jaws” movie screenings in partnership with Alamo Drafthouse and Universal Products & Experiences.
