Victoria’s Secret Pink and LoveShackFancy unveiled a limited-edition collection uniting Pink’s cheeky spirit and LoveShackFancy’s romantic aesthetic—celebrating their shared love of frills, bows, florals and all things pink.
The collection seamlessly blends the two brands’ distinct styles, pairing Pink’s coveted lifestyle essentials and playful edge with LoveShackFancy’s feminine flair and vintage-inspired touches. With must-have lounge sets, signature foldover flare leggings, party-ready dresses, embroidered panties and accessories, the collaboration offers a fresh take on feminine fashion with a Gen Z twist.
“The Pink x LoveShackFancy collection brings together the best of both brands—celebrating confidence-boosting style, friendship, fun and, of course, our shared love of pink,” said Ali Dillon, president at Victoria’s Secret Pink. “We’re excited to offer fan-favorite styles with LoveShackFancy’s signature romantic twist and bring back nostalgic pieces from our archives. Designed to spark joy and real-life moments, this collection is perfect for taking you from high summer fun to back to campus style.”
“This collaboration with Pink feels like such a full-circle moment for me,” said Rebecca Hessel Cohen, founder and creative director at LoveShackFancy. “It celebrates our shared love of frills, florals and everything pink—and captures that fun, carefree energy of the early 2000s. Foldover leggings, rhinestones, varsity-inspired jackets… the iconic pieces I was obsessed with back in the day, now reimagined with a LoveShackFancy twist. It’s playful, it’s feminine, and it brings our two worlds together in the most magical way. I can’t wait for everyone to experience it—especially at our NYC pop-up, where you can step into a full-on sisterhood celebration of Pink x LoveShackFancy. See you there!”
Set against a dreamy party backdrop, the campaign captures the spirit of spontaneous fun and carefree celebration. A cast of Gen Z favorites—including Coco Samone, Darianka Sanchez, Jordyn Miller, Samira Ahmed, Scarlett Rose Leithold and Shannon Zhao—brings bold femininity and infectious energy to the scene, spotlighting standout styles from the collection: oversized cotton tees with striking florals and logo graphics, cozy crewnecks and sweats adorned with rhinestones and foil accents, PJ and bralette sets subtly printed with signature Pink and LoveShackFancy patterns, flirty maxi and mini dresses with ruffle trims and lace touches, and a varsity-inspired jacket featuring “The 5 Rules of Pink.” The whimsical creative nods to both brands’ heritage, complete with a cameo from a larger-than-life Pink mascot dog and visual extravagance, such as oversized bows and balloon-covered moments, intrinsic to LoveShackFancy’s style.
