Popilush announced the opening of its first physical retail location. The Popilush Las Vegas flagship celebrated its grand opening on Aug. 2 at Las Vegas North Premium Outlets (875 S. Grand Central Parkway).
The new 3,000-square-foot space brings the full Popilush collection to life for the first time in an in-person setting, offering customers a chance to explore the brand’s complete range of size-inclusive, built-in shapewear styles, from viral dresses and bodysuits to elevated everyday essentials.
“Opening our first store is an exciting new chapter in our journey,” said Eve DeMartine, CEO and founder of Popilush. “Las Vegas felt like the perfect fit: vibrant, bold and confident, just like our community. We’re thrilled to create a space where customers can experience the brand in real life, try on our best-sellers and feel the Popilush difference firsthand.”
Founded just three years ago, Popilush has quickly become a leader in the shapewear apparel space, celebrated for its innovative fusion of fashion and functionality. The Las Vegas store opening follows a period of explosive growth, fueled by viral social media posts, a cult-like customer following and high-profile award recognition.
As Popilush continues to expand its footprint across digital, retail and wholesale channels, the brand remains committed to its mission of empowering women through thoughtfully designed, confidence-boosting apparel. With a full pipeline of new launches and category expansion planned throughout 2025, the brand continues to blur the lines between shapewear and fashion, offering smart, stylish solutions for the modern woman.
