The Lycra Company returned to Intertextile Shanghai with an exclusive global sneak preview of its latest denim innovation. For the first time, the company’s booth featured an open-concept co-creation space designed to foster collaboration. The impactful and visually striking design brought the new “All In” Lycra brand positioning to life, creating an immersive experience for visitors.
“All In” embodies what sets the Lycra brand apart—empowering customers in three critical ways:
- Delivering differentiated fibers that create high-performance products
- Granting access to Lycra labs and scientists committed to innovation and problem-solving
- Offering compelling joint storytelling through tailored joint marketing programs
This new positioning highlights the company’s commitment to helping partners stay competitive with advanced fiber solutions that enhance their products’ capabilities.
“Intertextile Shanghai is the perfect platform to demonstrate how we’re going ‘All In’ with our customers,” said Jason Wang, VP Asia, The Lycra Company. “We designed our exhibit space to foster deeper collaboration and stronger partnerships while showcasing our innovative, market-relevant solutions.”
Visitors to The Lycra Company’s booth explored the following innovations firsthand:
- Lycra VintageFX denim technology: Delivers vintage looks in low-stretch fabrics, combining lasting comfort and fit with heritage style
- Bio-derived Lycra EcoMade fiber: Made from a renewable feedstock and expected to deliver the same performance as original Lycra fiber when it launches this year
- Lycra FitSense denim technology: Adds targeted shaping and lift zones to denim without extra panels or seams for a customized fit
- Coolmax EcoMade fiber: Made from 100% textile waste or recycled PET for moisture-wicking, quick-drying performance benefits
- Thermolite EcoMade fiber: Uses 100% recycled materials to add lightweight warmth to a range of performance apparel
