Just ahead of his worldwide “Ain’t Enough Road” tour and on the heels of the official release of his new album, “Learn The Hard Way,” award-winning country star Jordan Davis is continuing his partnership with Wolverine for a limited-edition collection that blends heritage, modern style and jobsite-ready performance.
“It was important to me to include clothes and boots in the line that were versatile,” said Davis. “I wanted to have pieces that looked and felt good no matter where I was. The Bronc wedges are one of my favorite pieces in the collection—I can wear them on stage, working at the farm or dropping off my kids at school.”
Wolverine’s partnership with Jordan Davis was an easy choice for both, as Davis comes from a long line of skilled tradespeople—the core of Wolverine’s customer base.
“This partnership is so authentic to who we are and to who Jordan is, and the resulting product reflects our consumer and their lifestyle,” said Lauren King, senior marketing director for Wolverine. “We’re proud of the collection’s versatility and the blend of style and performance—something our consumer is constantly seeking. The design process with Jordan was both enjoyable and rewarding knowing his upbringing and lifestyle is so close to theirs.”
The collection features four boots and several apparel items, including T-shirts, hoodies, a shirt jacket, hats and more. The boots come in both soft toe and steel-toe, designed in partnership with Davis on Wolverine’s most popular western style, the Rancher, and a new wedge Wellington, the Bronc.
