For Fall/Winter 2025, Mackage introduces Le Monde Mackage—a fully realized design universe that strongly articulates the brand’s pillars of luxury, destination and specialists. Le Monde Mackage is more than a seasonal collection—it is a symbol of modern lifestyle luxury. Seamlessly merging technical innovation with sartorial mastery, where form and function are indivisible.
At the heart of this unveiling is a campaign that brings the collection to life with commanding artistry and emotional resonance. Returning to headline the FW25 campaign are actor Charlie Hunnam and supermodel Stella Maxwell, reprising their roles following a standout Spring/Summer 2025 campaign. Their dynamic presence underscores the brand’s vision for modern luxury, creating a powerful balance between rugged energy and elevated design. Hunnam, a commanding force on screen in “Sons of Anarchy,” “Pacific Rim,” and in the upcoming new season of Ryan Murphy’s Netflix series “Monster,” brings gravitas and cinematic poise. Maxwell, one of fashion’s most recognizable global muses, delivers a nuanced portrait of elegance and edge, embodying the refined duality at the core of Mackage.
Tanya Golesic, CEO of Mackage, said, “With ‘Le Monde Mackage,’ we’ve created a collection that reflects a season that is about more than outerwear; it’s about crafting a complete expression of modern luxury that performs as beautifully as it looks.”
In Los Angeles, within the emblematic neighborhood of Hancock Park, local residents Charlie Hunnam and Stella Maxwell are shot against a backdrop of atmospheric and tactile environments. From a stately, book-filled library to expansive, snow-dusted landscapes—the campaign is both intimate and cinematic. Surrounded by historic homes and tree-lined streets, these settings serve as a metaphor for Mackage’s ambition: to merge timeless luxury with technical innovation, embodying the ethos of “Aesthetics that Protect.”
The FW25 collection anchors this visual journey with diamond quilting executed with architectural precision, crocodile-embossed leathers, reversible plaids and performance-crafted tailoring—each detail precisely considered to elevate wearability while amplifying visual impact. An ultra-curated palette of felted wools, reversible plaids, tailored houndstooth, leopard flocking and camouflage-infused textures echoes the brand’s commitment to material innovation and tactile excellence. Each piece speaks to the global, style-conscious individual who demands both form and function.
“It’s always a privilege to collaborate with a brand that merges form and function so seamlessly,” stated Hunnam. “There’s a precision to what Mackage does—each piece feels strong, intentional and elevated.”
“Returning to Mackage felt effortless,” added Maxwell. “There’s a quiet elegance to this campaign that speaks to the strength of beauty that protects.”
