L.L.Bean is once again joining forces with two-time Grammy-nominated singer-songwriter Noah Kahan for the second chapter of their celebrated collaboration.
The new Northern Attitude collection offers a glimpse into Kahan’s offstage world, rooted in the quiet beauty of New England’s backroads, winding streams and forest trails. It reflects the everyday moments that matter most to him, like walking with his beloved dogs, Penny and June Bug, through the Vermont countryside. Here, timeless outdoor gear becomes a natural extension of a life lived close to home and close to nature.
This fall’s 12-piece collection, which will be released in two drops, reimagines beloved L.L.Bean staples in a rugged seasonal palette of saddle, deep olive, canyon rust and black. These colors mirror crisp autumn days in the Northeast and the evocative world Kahan first captured on his landmark 2022 album, “Stick Season.” Each piece honors L.L.Bean’s heritage of craftsmanship while reflecting Kahan’s own journey from small-town roots to global acclaim, blending comfort, resilience and the grounding pull of home.
As with their first collaboration, the partnership extends beyond product. L.L.Bean will once again donate $100,000 to The Busyhead Project, Kahan’s mental health initiative dedicated to expanding access to care and dismantling the stigma that surrounds it.
“Our partnership with Noah feels very natural,” said Alex Intraversato, chief merchandising officer at L.L.Bean. “It’s about more than clothes. It’s about a shared love of the outdoors, the authenticity of New England living and the meaning we find in heritage pieces that stand the test of time. Together, we’re not only creating new designs, but also shining a light on the importance of well-being and the joy of stepping outside.”
The second Northern Attitude collection arrives in the wake of a career-defining year for Kahan. Three years after the release of “Stick Season,” the double platinum-certified album that catapulted him into the global spotlight, he has completed a sold-out world tour, including two unforgettable nights at Boston’s Fenway Park. Those shows, live-streamed to benefit The Busyhead Project, raised more than $2.5 million for mental health resources, proving his message resonates far beyond the stage.
Together, L.L.Bean and Kahan are telling a story of New England both familiar and fresh. The collection highlights his offstage world of woods, streams and four-legged companions, while reimagining outdoor icons for a new generation.
