Pacsun debuts its Holiday 2025 campaign, embracing the nostalgic comforts of home. The campaign depicts groups of friends lounging together in warm, wood-paneled interiors with geometric and floral carpeting. The images have a “shot on film” look reminiscent of California holidays from another era.
The everyday cozy collection shines this season with key looks incorporating fleece, sweaters and candy-colored loungewear that blend laidback comfort with standout style. Even the “hard pants” like denim have soft, ballooned silhouettes. New arrivals feature Pacsun’s signature baggy and trending bootcut jeans, an expansive range of graphic tees, and unique detailing across wovens and outerwear for men and women. These are the clothes to hunker down in, keeping the vibe wearable and comfortable for winter break.
This holiday season, new merch-driven drops from longtime collaborators F1 and The Met join fresh collections from brands like Adidas, New Era and Edikted. The official Pacsun Gift Guide features all new apparel and accessories perfect for everyone on your list. Later this month, the retailer will debut special “Pac Friday” promotions across all categories, making Pacsun a go-to destination for holiday gifting.
Underscoring the campaign is the theme of friendship and real-world connection. Pacsun dials in on simple, IRL moments. The friends can be imagined piling onto the couch for analog movie nights or living room catch-ups with familiar, hometown friends.
“Our community is inspired to prioritize connection with friends and loved ones over anything else right now,” said Richard Cox, chief merchandising officer of Pacsun. “Our campaign reflects that shift for holiday, with the style and collection drops to support their closest friendships and the traditions that make them feel at home. These are the clothes to hang out and connect in.”
The campaign aligns with insights from “The Youth Report” by Pacsun, launched earlier this fall in partnership with data analytics firm GlobalData. Drawing from more than 6,000 respondents ages 11-24, the study found that 31% say they are the biggest overall influence on their lives, more so than celebrities or digital creators. Family, partners and friends also ranked high as drivers of overall influence.
