This holiday season, Lisa Says Gah is launching the Cotton x Lisa Says Gah Holiday Announcement Tees, created in collaboration with Cotton Incorporated. The limited-edition capsule of 100% cotton T-shirts is designed to say it for you, combining breathable, natural comfort with dry, cheeky one-liners intended to defuse those familiar holiday conversations—before they begin.
Holiday gatherings often bring together the people who love us most—and ask the most. What begins as a warm reunion can turn into an impromptu life update panel. With “nearly 9 in 10 U.S. adults stating that they feel stressed about the holidays,” the pressure can feel more like performance than connection. This is where cotton can shine—according to Cotton Incorporated’s 2025 lifestyle monitor survey, 71% of consumers choose cotton when shopping for holiday gifts because it is comfortable, while over half (56%) say they choose cotton because it feels good.
Enter the Cotton x Lisa Says Gah Holiday Announcement Tees: five 100% cotton, naturally breathable T-shirts embroidered with concise, witty statements that say it for you—helping you stay cool, comfortable and unbothered, even when the conversation gets personal.
- “Moving back in (with you)”
- “Kids? Still maybe.”
- “Yes, intentionally single.”
- “Official update: no updates”
- “Career Status: between jobs”
“These tees give people a comfortable, breathable way to show up as themselves, and have a little fun doing it,” said Anne David, director of advertising, Cotton Incorporated. “There’s no better fabric for staying cool under pressure than cotton.”
“The holidays can be a lot, so we wanted to design something that brings both levity and comfort,” said Lisa Bühler, founder of Lisa Says Gah. “This tee does both—a conversation starter and a diffuser, all wrapped in soft 100% cotton.”
