Innovative Eyewear, the developer and manufacturer of smart eyewear under the Lucyd, Lucyd Armor, Reebok, Eddie Bauer and Nautica brands, announced that it has partnered with SmartBuyGlasses, a global online eyewear provider, to provide its Reebok smart eyewear to its customers.
SmartBuyGlasses operates a global network of localized websites and is one of the largest independent sellers of prescription, standard and designer eyewear.
Through the partnership, SmartBuyGlasses is offering Innovative Eyewear’s smart eyewear with prescription options and global shipping, providing fast delivery of frames with custom lenses across its markets.
Harrison Gross, CEO of Innovative Eyewear said, “Going live with Reebok Smart Eyewear on SmartBuyGlasses meaningfully expands our global reach, while keeping the customer experience familiar: great-looking eyewear that happens to be smart. There is a natural alignment of smart eyewear with ecommerce—both bring transformative approaches to user needs and experiences. For the optical customer I see a fantastic synergy between our products and SmartBuyGlasses’ mission to make the eyewear buying experience more accessible and affordable. We look forward to partnering with them to bring an exciting new generation of smart frames to their customers worldwide.”
“Smart eyewear is still a new space for many shoppers, so having a brand like Reebok to enter the category adds a lot of confidence for customers. The designs are familiar, the fit is solid, and the tech is practical. We’re pleased to make these frames available with prescription options across our key markets,” said Taisia Ivagina, merchandising team leader at SmartBuyGlasses.
