St. Regis Hotels & Resorts and Staud debuted their second capsule collaboration, unveiling an exclusive winter collection shaped by the elegance and energy of the St. Regis Snow Polo Championship in Aspen, alongside a dedicated pop-up boutique at The St. Regis Aspen Resort. Following the success of their inaugural resort accessories collection earlier this year, the winter capsule extends the partnership between the luxury heritage hospitality brand and the acclaimed fashion label—evolving from intimate capsule moments into a ski-centric collection and a fully immersive retail experience that brings St. Regis and Staud’s world to life in Aspen.
Rooted in the art of travel, mountain elegance and the joy of winter rituals, the new Staud for St. Regis capsule will debut alongside the St. Regis Snow Polo Championship: a hallmark of Aspen’s winter calendar that ushers in the season with a weekend of spirited competition, refined style and signature St. Regis celebrations.
“Staud brings an unmistakably modern edge to glamour, and St. Regis has always been the home of glamorous travel,” said George Fleck, senior vice president and global brand leader, St. Regis Hotels & Resorts. “From Aspen, one of the world’s most storied ski destinations, St. Regis has long defined the art of après-ski, where style and ritual come together, making Staud the perfect partner to celebrate those moments, extending the day into something unforgettable.”
The winter capsule builds on the design story introduced in the spring, transforming a summer resort-focused debut into a complete cold-weather wardrobe for the season’s most glamorous winter resort destinations. A plush pullover fleece brings comfort and polish to mornings on the mountain and evenings by the fire; a sculptural shearling purse, designed for alpine elegance with a versatility that carries effortlessly into the city; and a tailored long-sleeve shirt, finished with bespoke mountain-inspired motifs, layers effortlessly from beneath ski gear to the heart of après-ski. Conceived to move fluidly between the slopes and Aspen’s social scene, each piece embodies winter’s natural duality: alpine adventure set against the warmth of togetherness.
“With this capsule, we focused on creating winter pieces that feel intentional, items you reach for instinctively because they work anywhere the season takes you,” said Sarah ‘Staud’ Staudinger, founder and creative director of Staud. “The collaboration allowed us to reinterpret the codes of St. Regis through a cold-weather lens, mixing texture, comfort and a sense of understated polish. Aspen gave us a backdrop where those ideas naturally came together.”
