Adore Me announced the launch of its 2026 Valentine’s Day collection, fronted by viral creator and podcast host Bobbi Althoff.
This year’s theme, “Leave Your Mark with Kisses,” reflects Adore Me’s fun and lighthearted approach to the holiday. The line introduces a full assortment of bras, lingerie, sleepwear and panties that cover every moment of the season, from Galentine’s gatherings to classic date nights. Each piece is priced within Adore Me’s standard accessible range and offered in sizes 30A to 46DDD and XS to 4X, staying true to the brand’s commitment to affordability and inclusivity.
The styles are unmistakably Valentine’s Day. They are filled with bright reds and soft pinks, covered in playful kiss details and designed to feel sweet, fun and full of personality. These pieces embody what customers look for in Adore Me: flirty silhouettes, lively colors and a sense of joy that makes getting dressed feel exciting. In every way, the collection captures the idea of celebrating yourself, your relationships and the small moments in between.
Bobbi Althoff fronts the campaign with a voice and presence that bring a humorous, self-aware twist to the season. Known for her dry, sarcastic humor and deadpan delivery, Althoff hosts a fictional interview with “Cupid” in the campaign’s video spot. The scene plays with the idea of someone who claims she wants nothing to do with Valentine’s Day but still finds herself leaning into the occasion. While wearing girly, over-the-top pink pieces covered in kisses, she rolls her eyes the entire time, creating a playful contrast that mirrors how many people approach the holiday.
